Here are the literature recommendations for everyone who got something out of “How to Communicate & Organize the Degrowth Movement Better”, the presentation I gave on behalf of Justus Baumann and myself. Watch here:

Through these links, you will find summaries of content, not book sales pages – this is so you can first gain an impression of the content.

Books

• “Hegemony How-To”, by Jonathan Matthew Smucker, formerly of Occupy Wall Street
• “How Change Happens”, by Cass Sunstein
• “How to Win Campaigns” by Chris Rose, formerly of Greenpeace UK
• “No Shortcuts: Organizing in the Gilded Age”, by union organizer Jane McAlevey
• George Lakoff’s book “Whose Freedom?” on values and framing

Published articles

• “Winning Ideas: Lessons from free-market economics” (PDF) by Sabina Alkire and Angus Ritchie of the University of Oxford
• “Degrowth: A “missile word” that backfires?” | ScienceDirect
• On the effectiveness of simple clear messages, repeated often by a variety of trusted sources: “Communication and Marketing As Climate Change-Intervention Assets: A Public Health Perspective”
• “Understanding Trump” by George Lakoff, as an introduction to framing
• Noam Chomsky on “degrowth” (search “degrowth” on the page)
• “Back-of-the-Envelope Guide to Communications Strategy” | Stanford Social Innovation Review

Written by me

• Twitter thread on framing “degrowth” in the media:

Good to see #degrowth brought up more. But there is clear communication failure here: To readers who know only the common “growth” frame, it’s just a list of claims. It offers no debunking, evidence, no new framework or simple logical deductions from already-understood concepts. https://t.co/d5ba0fy2ae — Vegard Beyer (@vegardbeyer) May 9, 2020

• Twitter thread on the science of successful communication – and how progressives are doing a bad job
  
  

Progressives call on everyone to accept climate science, but they very often don’t accept the science of communication and the mind #commsci. Still operate based on Information Deficit view, still don’t use clear language or pay attention to values and people’s immediate concerns

— Vegard Beyer (@vegardbeyer) January 13, 2020

In German:

• Mit diesen 6 Regeln wird aus jeder Demo eine echte Bewegung | Perspective Daily
• “Mit Kommunikation die Welt retten – ein Leitfaden für Public Interest Communications”